Turn Your Website Into a Local Lead Machine
I redesign and optimize service-business websites for speed, conversions, and Google Maps visibility — so more visitors turn into booked jobs.
Salah Uddin
9 years of fixing WordPress. Now focused on getting you more calls.
I'm Salah Uddin, a WordPress developer with over 9 years of experience — and a Top Rated freelancer on Upwork with a 100% Job Success Score across 50+ completed jobs. I've built, fixed, and optimized WordPress websites of every kind, from troubleshooting critical errors to squeezing out every last bit of speed.
These days I focus specifically on local service businesses — roofers, plumbers, HVAC companies, and cleaners — because your website has one job: turning searches into phone calls and booked jobs. Most local business sites are slow, hard to convert, and invisible on Google Maps. I fix all three.
If your site is costing you leads instead of winning them, that's exactly the problem I solve.
- Conversion-first builds
Every page designed around getting the call or the form fill, not just looking nice. - Speed & Core Web Vitals
Faster sites rank higher and convert better — this is where most local sites bleed leads. - Local SEO & Google Maps
On-page SEO and structured data so you show up when nearby customers search. - Real WordPress depth
Custom themes, GeneratePress/GenerateBlocks, plugin conflicts, security hardening — I've seen it all.
Everything your site needs to bring in more jobs
Pick one piece or the whole package — all of it is built around one goal: more qualified leads from your website.
Conversion-Focused Redesigns
Websites and landing pages built around one job: turning visitors into phone calls and form submissions.
Speed & Core Web Vitals
Audits and fixes that cut load times, so pages feel instant and Google ranks you higher for it.
Local SEO & Google Maps Ranking
On-page SEO, structured data, and local signals to get you found first for the searches that matter.
Troubleshooting & Bug Fixes
Fast, reliable fixes for broken plugins, PHP errors, and any WordPress issue slowing you down.
Security & Maintenance
Hardening, malware cleanup, and ongoing care so your site stays fast, safe, and online.
Booking & Lead-Gen Integrations
Quote forms, call tracking, and CRM integrations that make sure no lead slips through the cracks.
Recent wins for service businesses
A couple of recent projects — real numbers, real businesses.
DePasquale Crane Rental
Visit site ↗Redesigned and developed the site from the ground up, optimized for conversion, SEO, and speed.
Fix4U
Visit site ↗Rebuilt from scratch to win on Core Web Vitals, conversion rate, and overall user experience.
A simple, four-step process
No jargon, no guesswork — just a clear path from "my site isn't working" to "I'm getting more calls."
Free Audit
I review your current site's speed, conversion paths, and local search visibility.
Plan
You get a clear, prioritized plan of what's costing you leads and how we'll fix it.
Build
I design, redesign, or optimize your site with speed and conversion as the top priority.
Grow
Ongoing monitoring, local SEO, and maintenance so your results keep compounding.
Ready to turn more visitors into customers?
Book a free 30-minute call. I'll look at your current site and tell you exactly what's costing you leads — no pitch, just a plan.
Let's talk about your website
Prefer to message first? Reach out through whichever channel works best for you.
Top Rated on Upwork
I hold Top Rated status on Upwork with a 100% Job Success Score across 50+ completed jobs — a track record clients can verify before we even talk.